Shopware 6 for the Swiss flower market

Flower24 case study: Shopware 6, SEO, and AI imagery for flower delivery

E-commerce Switzerland

Flower24 is a Swiss online flower delivery service offering arrangements and bouquets for many occasions. Customers order online and ship to addresses across Switzerland. After challenges with another agency, HosonoDE relaunched the Flower2...

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Flower24: online flower delivery in Switzerland

The Flower24 case study shows how a Swiss online flower service benefits from Shopware 6, SEO, AI imagery, email marketing, and performance campaigns. HosonoDE connected technical delivery with marketing so assortment, visuals, content, and ads reinforce each other.

For seasonal e-commerce, this matters: PDPs, landing pages, imagery, ads, and operations should not be optimized in isolation, but as one customer journey.

+525%

SISTRIX visibility

4

Store languages

1,000+

AI imagery

SW6

Florist workflow

Internationalization and AI

More reach for a multilingual market.

English, French, and Italian were added efficiently with specialized AI workflows so tone stays intentional per language. SEO copy, snippets, and customer communication remain traceable and maintainable.

Hundreds of AI-assisted product and campaign images support products, occasions, and gift decisions, from seasonal highlights to consistent PDPs that bring clarity in floristry.

Delivery date, greeting card copy, and gift options land in the order so day-to-day work needs fewer back-and-forth messages and deliveries are easier to prepare.

KI Bilder

Produktbilder, die Sortiment und Kampagnen schneller sichtbar machen.

Für Flower24 entstehen KI-gestützte Bildvarianten für Produktseiten, saisonale Aktionen, Social Media und Anzeigen.

KI Bilder ansehen

Commerce process

Personalized flower orders, cleanly modeled.

Flower24 needed more potential across Switzerland’s languages without complicating bespoke orders. Legacy issues from a failed relaunch also had to be resolved and trust rebuilt in technology, design, and project leadership.

HosonoDE combined Shopware 6 development, AI workflows for English, French, and Italian, AI imagery, and order logic for delivery dates, cards, and gifts. Marketing feeds and campaigns were planned so shop, content, and ads share the same product signals.

A localized storefront that serves Swiss audiences, cleaner florist data in the back office, and continued email marketing. Visibility improved measurably and growth became more stable after go-live.

Shopware 6, AI, and email

Building blocks behind the growth.

Multilingual content, AI imagery, gift options, greeting cards, cross-sell, and a clear order path for deliveries, on a technical foundation that supports extensions and campaigns without constant breakage.

Shopware 6 development, internationalization, AI-assisted content workflows, AI imagery, conversion-focused UX, performance and theme work, and ongoing email marketing including automations for recurring occasions.

Shopware 6, custom backend extensions, AI workflows for translations and imagery, structured data for delivery dates and greeting cards, plus SEO, ads, and feed integrations that stay maintainable.

After a difficult phase with our previous shop and another agency, we needed a dependable partner. With HosonoDE we found exactly that. The team relaunched our store on Shopware 6, built custom features, and delivered a professional four-language presence. Technical issues were solved alongside design, usability, and back-office improvements. Transparent communication and clear milestones helped us regain calm around priorities and budgets.

Marketing support covered SEO with HosonoAI, email automation, and Google and Meta Ads. We moved past old problems, grew revenue, and kept improving. Regular reviews and clear next steps helped us run shop, content, and campaigns as one story. We value the collaboration and recommend Ryusei Hosono and the team.

Service areas

These services were part of the project

If this project feels close to your goals, these are the service areas behind it.

Shopware 6
Shopware 6 Shopware consulting, development, theme work, plugin selection, SEO, and ongoing technical support for SMEs in the D-A-CH region. View service
Custom Symfony projects Tailored Symfony applications for connectors, feeds, and internal tools when shop defaults or ERP limits appear. Close to Shopware 6 so architecture and operations s... View service
Google Ads
Google Ads Analysis, structure, and ongoing optimization of Google Ads campaigns with cost control, relevant keywords, and measurable outcomes. View service
AI automation for e-commerce and marketing AI-assisted workflows with HosonoAI for content, SEO, product data, imagery, reporting, and recurring e-commerce tasks. View service
AI imagery AI-generated product and campaign imagery for online stores that need high-quality visuals faster for shop, ads, newsletters, and social media. View service
Email marketing Email marketing, newsletters, and automation for e-commerce teams that want clean, repeatable customer touchpoints. View service

References

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